KartikayDogra
Meta ads for lead-gen brands that can’t afford wasted spend.
Static and video ads, built, launched and tested by the same person.
- sellfast.com
- financeleadlabs.com
- motivatedsellers.com
UGC that doesn’t read like an ad.
Creator and talking-head footage edited to feel native to the feed. Each one opens on a different seller’s situation.
- Ratio
- 9:16
- Length
- 20–37s
- Placements
- Reels · Stories
- Clips
- 08
One offer. Three presenters.
Square spokesperson videos for sellfast.com, built for feed and tested against each other on the same offer.
- Ratio
- 1:1
- Length
- 44–54s
- Placements
- FB · IG feed
- Brand
- sellfast.com
Only the face changes, so the numbers can say who carries it.
Three seconds to stop the scroll.
Vertical cuts built around one opening idea each: a phone ringing, a house nobody wants, a numbered list.
- Ratio
- 9:16
- Length
- 20–71s
- Placements
- Reels · Stories
- Built for
- Hook tests
Watch a test get run.
Every campaign goes through the same loop, and the last step feeds the first. Scroll through one example.
- 01 · Brief
Brief
Start from what the last round’s numbers said, not from taste.
- 02 · Build
Build
Make several static and video variants, changing one thing at a time.
- 03 · Launch
Launch
Ship them together so real signal shows up in days.
- 04 · Read
Read
Compare hook rate, CTR and cost per lead by variant.
- 05 · Iterate
Iterate
Scale the winner, cut the rest, write down why.
No hand-offs.No guesswork.
The person who makes the ad is the person who reads the numbers.
| # | Format | Ratio | What I use it for |
|---|---|---|---|
| 01 | Static feed ads | 4:5 · 1:1 | Headline, layout and offer variants tested side by side to find what lowers cost per lead. |
| 02 | Reels & Stories video | 9:16 | Short vertical cuts with several opening hooks, captions and overlays to hold the first three seconds. |
| 03 | Carousel ads | 1:1 | Step-by-step offers and before-and-after stories told card by card. |
| 04 | UGC-style video | 4:5 · 9:16 | Creator and talking-head footage edited to feel native to the feed, not like a polished ad. |
| 05 | Lead form ads | All | Instant forms with qualifying questions so the leads that come through are worth calling. |
| 06 | Retargeting | 1.91:1 · 1:1 | Follow-up ads for people who watched, clicked or started a form but didn’t finish. |
Two years in the ad account.
Two years running Meta campaigns for real estate and finance lead-gen brands, from the first creative brief through launch, testing and scaling.
Two jobs. One person.
I make the ads and I read the numbers that decide which ones stay on. The same person who cuts the hook is the one watching its cost per lead.
- Static feed ads
- Reels & Stories video
- UGC-style edits
- Hooks & captions
- Campaign launch
- Lead form ads
- Retargeting
- Testing & scaling
Runs Meta campaigns for a cash-home-buyer lead-gen funnel. Builds static and video ads, compares CTR, hook rate and cost per lead by variant, then briefs and produces the next round to beat the current best performer.
Produces and tests static and video Meta ads for financial advisor and insurance lead generation, adapting hooks and formats by placement while tracking cost per lead and creative fatigue.
Builds static ad variants across headline, layout and offer combinations and runs multi-hook video tests, feeding each round’s results back into the brief for the next testing cycle.
Got an offer that needs more leads?